How AI Changed My Design Process

AI hasn’t replaced my creativity—it has become one of the most valuable tools in my design process.

Bold black poster explaining how AI becomes part of my design process: large spaced title, small descriptive text, and geometric circle and square motifs with a logo bottom-left.

How AI Has Become Part of My Design Process

Like many designers, I was skeptical about AI at first. I didn’t want it designing for me—I wanted it helping me think better.

Over the past year, ChatGPT has become another tool in my creative process. I use it to brainstorm concepts, challenge ideas, refine messaging, and improve the way I present my work. Sometimes it’s like having a copywriter on call. Other times, it’s like having a creative partner who’s willing to question my assumptions and push an idea further.

One of the biggest ways AI has changed my workflow is in presentations. Whether I’m developing a brand identity, designing a website proposal, or building a client deck, it helps me articulate the strategy behind the work—not just the visuals. Explaining why a design works is just as important as showing what it looks like.

I also use AI to research industries, organize information, write portfolio case studies, and overcome the occasional creative block. Instead of staring at a blank page, I can explore different directions quickly and spend more time refining the ideas that matter.

That doesn’t mean AI is doing the design.

Every concept, layout, and creative decision still comes from experience, intuition, and years of solving visual communication problems. AI simply helps me iterate faster, communicate more clearly, and focus on creating stronger work.

Like Photoshop, Illustrator, and Figma before it, AI has become another tool in my toolbox. It doesn’t replace creativity—it expands what’s possible.

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Branding. Print. Environmental Graphics.