City of Coral Gables

Client: City of Coral Gables
Role: Concept Development, Art Direction, Design
Scope: Wayfinding Design, Environmental Graphics, Information Design, Public Space Communication

I created a new visual identity for Coral Gables, developing a bold serif logo that reflects the city’s architectural heritage while giving it a more contemporary presence. The identity extends into a new wayfinding system, combining the logo, typography, color, and clear information hierarchy across public signage.

The goal was to create a cohesive environmental brand that feels distinctly Coral Gables and works naturally throughout the city’s public spaces.