City of Coral Gables

Client: City of Coral Gables
Role: Concept Development, Art Direction, Design
Scope: Wayfinding Design, Environmental Graphics, Information Design, Public Art

I created the COGA identity as a contemporary refresh of Coral Gables’ environmental branding. The stacked lettermark creates a bold, recognizable identity designed to work across different scales and public spaces.

The system extends into outdoor posters, wayfinding, and large-scale public art, using a bold yellow palette to connect each application. The goal was to create something distinctly Coral Gables—historic, contemporary, and part of the city’s physical environment.