AI Makes You More Efficient
- in AI Workflows
One of the biggest misconceptions about AI creative tools is that they somehow make people more creative. They don’t. What they do exceptionally well is accelerate parts of the creative process that once took hours, days, or even weeks. Research, brainstorming, concept exploration, content...
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Born from Skate Culture
- in Branding
I designed the Kirill logo in 2011. At the time, I wasn’t thinking about personal branding or marketing. I simply wanted a mark that felt authentic—something bold, memorable, and unmistakably mine. The inspiration came from the skateboard culture I grew up with in the...
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Why Better Portfolios Often Show Less
- in Creative
One thing I’m learning while rebuilding kirilldesigns.com: A portfolio is less about showing more work and more about directing attention. I used to think stronger portfolios needed more projects, more thumbnails, more proof. Now I think the opposite. The best portfolio sites feel edited....
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Branding Is Becoming Infrastructure
- in Branding
For years, branding has been treated as a layer. A logo applied to a building. A color palette applied to a website. A visual system applied to a product. The assumption was always that the thing existed first, and branding came later. But increasingly,...
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