Notes

Thoughts on branding, design, and AI.

Desert roadside with a weathered concrete kiosk and a tall, colorful A-frame sculpture beside murals on a long wall.

One Function. Infinite Answers

Four bus stops. One ordinary problem. Four completely different ideas about what public architecture can be. A bus stop has a remarkably simple job: provide a place to wait and some protection from the elements. Yet these structures turn that basic function into something...

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Large abstract grayscale mural on a concrete wall in a modern lobby, featuring circular, textured patterns.

Designing at the Scale of the Space

Hospitality artwork has to do more than fill an empty wall. At this scale, it becomes part of the environment — responding to the architecture, the identity of the property, and the experience of moving through the space. For the Hard Rock Hotel in...

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Top-down view of a desk with a black-and-white architectural print, a glass of water, a notebook, and a pen nearby.

Research Is Still a Creative Skill

There’s research, and then there’s looking at the first page of Google and scrolling through the same references everyone else is scrolling through. Real research means digging. Find a project that interests you. Find the studio that made it. Follow that studio to another...

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Blurred pedestrians walk past a large framed abstract green artwork on a concrete wall.

I Still Like Making Things That Exist in the Real World

So much of design lives on a screen now. I love digital work, but there’s still something different about seeing something you created become part of an actual space. This large-scale lobby piece for The Ritz-Carlton is a good example. The project was a...

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