Notes

Thoughts on branding, design, and AI.

Blurred pedestrians walk past a large framed abstract green artwork on a concrete wall.

I Still Like Making Things That Exist in the Real World

So much of design lives on a screen now. I love digital work, but there’s still something different about seeing something you created become part of an actual space. This large-scale lobby piece for The Ritz-Carlton is a good example. The project was a...

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Interior wall mural of a blue bridge over a river with city buildings, overlaid by yellow circular patterns.

Bringing Jacksonville Into the Lobby

For the Holiday Inn in Jacksonville, Florida, I created a large-scale environmental graphic inspired by the downtown skyline. Working with the interior designer, I developed a layered composition featuring Jacksonville’s architecture combined with a geometric pattern and colors selected to complement the hotel’s lobby...

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Vibrant abstract mural on a dark blue wall with red, yellow, and blue geometric shapes inside a modern interior gallery or lobby.

Crowne Plaza Hotel at Historic Union Station

The entrance to the Crowne Plaza Hotel at Historic Union Station sets the tone for every guest’s experience. Working in collaboration with the interior designer, I created a large-scale environmental graphic inspired by the architecture, history, and energy of Indianapolis’ iconic Union Station. Rather...

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Triptych of back views wearing DIIV band tees: left with red-blue band members, center glowing red square with silhouetted figures, right guitarist in blue hues.

AI Didn’t Design This Project. It Helped Me Explore It.

Every once in a while, I like to create a project simply to experiment. This time I wanted to see what would happen if I treated ChatGPT the way I’d work with another designer during the earliest stages of a creative project—not as a...

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