Notes

Thoughts on branding, design, and AI.

Bright green mural depicting a stylized person in dark clothing with a large white chain necklace, on a lime wall with windows nearby

Why Every Designer Should Leave the Computer

What painting murals taught me about design, scale, and creating experiences. As designers, we spend countless hours behind our screens obsessing over typography, color palettes, layouts, and pixels. Those details matter, but they only tell part of the story. Some of the most valuable...

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Rusted green geometric sculpture in a park, surrounded by tall grasses and wildflowers.

Unexpected Public Art

I’ve always been fascinated by Soviet-era architecture and environmental design—especially the strange, minimalist bus stops scattered across the former Soviet Union. What were intended to be ordinary pieces of infrastructure became unexpected works of public art. Their bold geometric forms, sculptural concrete, and often...

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Colorful skateboard standing upright among bright posters and stickers, with a green alien figure on the left and a pink Thrasher cap on the right.

Skateboards Before Strategy

Before I knew what branding was, I was obsessed with skateboard graphics. I spent hours staring at decks from Alva, Powell Peralta, Santa Cruz, Blind, and World Industries. They were bold, weird, rebellious, and impossible to ignore. Every graphic had its own personality. Looking...

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Wall mural on a yellow barrier showing a stylized black-and-white portrait of a person wearing a top hat, with an orange outline, set against a bright blue sky with clouds above.

From Portfolio to Public Art

For years, I believed that good work would eventually speak for itself. It doesn’t. At least not if nobody sees it. A while back, I started sending samples of my artwork and design work directly to property developers, business owners, and organizations whose spaces...

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