Notes

Thoughts on branding, design, and AI.

Bold black poster explaining how AI becomes part of my design process: large spaced title, small descriptive text, and geometric circle and square motifs with a logo bottom-left.

How AI Has Become Part of My Design Process

Like many designers, I was skeptical about AI at first. I didn’t want it designing for me—I wanted it helping me think better. Over the past year, ChatGPT has become another tool in my creative process. I use it to brainstorm concepts, challenge ideas,...

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Bright green mural depicting a stylized person in dark clothing with a large white chain necklace, on a lime wall with windows nearby

Why Every Designer Should Leave the Computer

What painting murals taught me about design, scale, and creating experiences. As designers, we spend countless hours behind our screens obsessing over typography, color palettes, layouts, and pixels. Those details matter, but they only tell part of the story. Some of the most valuable...

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Rusted green geometric sculpture in a park, surrounded by tall grasses and wildflowers.

Unexpected Public Art.

I’ve always been fascinated by Soviet-era architecture and environmental design—especially the strange, minimalist bus stops scattered across the former Soviet Union. What were intended to be ordinary pieces of infrastructure became unexpected works of public art. Their bold geometric forms, sculptural concrete, and often...

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Colorful skateboard standing upright among bright posters and stickers, with a green alien figure on the left and a pink Thrasher cap on the right.

Skateboards Before Strategy

Before I knew what branding was, I was obsessed with skateboard graphics. I spent hours staring at decks from Alva, Powell Peralta, Santa Cruz, Blind, and World Industries. They were bold, weird, rebellious, and impossible to ignore. Every graphic had its own personality. Looking...

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