Thinking.

Thoughts on branding, design, and AI.

Bold black poster explaining how AI becomes part of my design process: large spaced title, small descriptive text, and geometric circle and square motifs with a logo bottom-left.

How AI Has Become Part of My Design Process

Like many designers, I was skeptical about AI at first. I didn’t want it designing for me—I wanted it helping me think better. Over the past year, ChatGPT has become another tool in my creative process. I use it to brainstorm concepts, challenge ideas,...

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A painter on a ladder adds final touches to a large mural of a dark-clothed figure on a bright yellow wall.

Why Every Designer Should Leave the Computer

What painting murals taught me about design, scale, and creating experiences. As designers, we spend countless hours behind our screens obsessing over typography, color palettes, layouts, and pixels. Those details matter, but they only tell part of the story. Some of the most valuable...

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Weathered turquoise geometric metal shelter with a bench inside, set in a grassy park.

Unexpected Public Art.

I’ve always been fascinated by Soviet-era architecture and environmental design—especially the strange, minimalist bus stops scattered across the former Soviet Union. What were intended to be ordinary pieces of infrastructure became unexpected works of public art. Their bold geometric forms, sculptural concrete, and often...

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